Expedition’s Managing Director, Justin Rousseau was honoured to speak at two recent industry conferences.
Justin addressed attendees at the 2018 Economic Developers Alberta (EDA) Conference in Banff Alberta which included a panel discussion and Q & A session. Justin’s presentation spoke directly to the benefits and risks of tourism development, the characteristics of tourism assets, and how best to apply the Expedition Tourism Asset Evaluation Tool to evaluate the tourism potential of various community assets.
Justin also had the pleasure of addressing delegates at the 2017 Alberta Recreation & Parks Association annual conference in Lake Louise, Alberta. He presented on the opportunities and challenges in converting community assets into tourism assets. Justin’s presentation provided guidance on maximizing the community benefits of tourism while minimizing the risks.
Photo Credit: Travel Alberta