We are excited to learn that Tourism Red Deer has secured additional funding from municipal partners and has seen success in growing its membership program. This will enable the organization to more than double its staff team, increase its market reach to draw more visitors, and better position the City and region to achieve its vision to become the nation’s top major event destination among mid-sized cities by 2030.
In 2020/21, Expedition worked with the City of Red Deer and tourism industry stakeholders to develop a Major Event Strategy and Destination Development Framework. Following that, we helped Tourism Red Deer develop a business plan to expand their organization. This was a key recommendation identified in the major event strategy.
We are very pleased to see how much has been accomplished by Tourism Red Deer and their partners so far. Their “can-do” attitude and collaborative approach will serve them well as they work toward achieving their vision.